How To Build A Strong E-commerce Strategy

As a digital marketer who has worked with an e-commerce firm before, I can say e-commerce is a solid business if managed well.

Some experts believe that e-commerce will surpass $2 trillion in sales in the next few years.

E-commerce is the fastest growing and one of the most valuable industries in the world. Amazon is a prime example.

Amazon is a prime example
Photo by Christian Wiediger on Unsplash

Before I go further, I want to explain what e-commerce marketing means. E-commerce marketing is when you implement strategies to raise awareness and promote your online store through digital channels.

When you buy an item online and seamlessly checkout, and conveniently have your item shipped directly to your doorstep, you might think “oh this is so easy”. No, it isn’t easy.

Photo by Anete Lūsiņa on Unsplash

If you just started an e-commerce business, it’s important to have a strong strategy.

THE IMPORTANCE OF BEING ONLINE

I can’t stress enough the importance of being online. 30% of customers shop online once a week.

45% of those aged between 20 – 39 shop online at least once a month.

67% of millennials prefer online shopping over buying in store.

What does this mean? This means you need to know who your customers are. What need do you fulfil? What means and what channels do you use to reach your customers?

After you have ideally answered these questions, what’s the next step?

#1 Make It Easy

Your website must be mobile-friendly and easy to navigate.

34% of customers say they expect an online store to have a straight forward modern design.

33% of customers want special discounts and new products displayed on the first page.

26% of customers say they will not make any purchase from their smartphones or tablets if the online store doesn’t work well on mobile devices.

#2 Make It Personal

Good data usage for personalization purposes has an important impact on customer satisfaction.

34% of customers claim to have received products from online stores that did not comply with the depiction they put online.

92% of customers trust user-generated content more than traditional marketing.

#3 Make It Inspiring

81% of customers state that user-generated content has influenced their buying decision before.

Displaying product-combos created by other customers can lead to an increase in Average-Order-Value up to 34%

#4 Make It Fun

Did you know that satisfied customers on the average tell others about a positive shopping experience by 9x?

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Conclusion

40% of worldwide internet users have purchased a product or service from an e-commerce store.

People are looking to shop online for easier customer experience. The internet is a very wonderful place to sell your products or services.

Developing and sticking to an e-commerce strategy is critical for building a sustainable  business.

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